ABOUT US Bootstrapped · Profitable · Growing

Built by Agency Founders,
for Agencies

We ran a digital agency. We lived the pain of scaling WordPress. So in 2017, we started building the platform we wished existed. Today, that's Staq — profitable, growing, and trusted by agencies worldwide.

Founded 2017 100% bootstrapped & profitable 400+ agency partners worldwide
OUR PURPOSE

We fix WordPress Ops for digital agencies

We help agencies, developers and website builders that manage 20 to 700+ WordPress websites with less complexity, fewer tools, and far less firefighting.

Staq replaces the plugin patchwork with one unified platform for hosting, updates, security, staging, caching, white-label tools and many more — so you and your team can spend more time building, and less time troubleshooting broken updates, juggling multiple dashboards or wrestling with clunky workflows.

Instead of stacking tools and plugins on top of hosting, Staq is the stack, designed from the ground up specifically for modern WordPress managers who want control, clarity, and calm.

Most importantly, it gives agencies the freedom to scale without hosting or management ever becoming a bottleneck.

WPStaq platform layers
WHAT WE STAND FOR

Built on values, not venture capital

Five things that drive how we build, support, and grow — as a platform and as a team.

Approachability

We want to hear from our Staq Partners so we can better understand their needs and how we can help.

Collaboration

We surround ourselves with people who inspire us so we can grow together.

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Curiosity

Question everything so we can keep evolving to be better and be more innovative.

Empathy

We try to wear different shoes so we can gain different perspectives and keep learning.

Have Fun

Life shouldn't be serious. Have fun and make a difference.

OUR JOURNEY

From agency frustration to platform

Running an agency taught us one thing: managing WordPress at scale is messy. Hosting, updates, security, caching — every piece felt disconnected. We wasted time fixing what should've been automated.

So we built Staq — a platform that makes running WordPress simple, scalable, and stress-free. No investors. No shortcuts. Just a product shaped by agency life and agency needs.

Why We Built WP Staq

We started as agency owners frustrated with a messy WordPress tech stack. Servers, tools, plugins and subscriptions felt disjointed; they never "spoke" with each other. This created inefficient workflows and you had to butcher things to make things work or at least try to automate things.

Instead of waiting for someone else to solve it, we built Staq. Our mission: give agencies the tools we wish we had — so you can focus on clients, not infrastructure.

2009 Built a digital agency business in Australia
2017 Started building the tech based on our agency experience
2018 Alpha release with our first paying customer (excluding our digital agency)
Sep 2020 Beta launch with 25 Australian agencies joining
Aug 2021 Ceased operating the digital agency to focus on Staq given the traction we were seeing
Mar 2022 Out of beta and Staq released as a public product in Australia
Feb 2025 Expanded into the USA
Today Profitable, fully bootstrapped, and looking at new markets
MEET THE FOUNDERS

Nizar Ashqar & Emmanuel Khoury

Agency owners who built the platform they needed

We started as agency owners frustrated with a messy WordPress tech stack. Servers, tools, plugins and subscriptions felt disjointed; they never "spoke" with each other. This created inefficient workflows and you had to butcher things to make things work or at least try to automate things.

Instead of waiting for someone else to solve it, we built Staq. Our mission: give agencies the tools we wish we had — so you can focus on clients, not infrastructure.

Nizar is our CTO who is based in Spain. Emmanuel is our CEO and head of growth and he's based in Australia. The two founders manage both physical and virtual teams scattered across the globe.

Bootstrapped & Growing — no VC pressure, no forced pivots

We're not VC-funded. We're 100% bootstrapped, profitable, and growing sustainably with our agency and enterprise partners. That means no outside pressure, no forced pivots — just a relentless focus on building the best platform for agencies that use WordPress.

Nizar Ashqar and Emmanuel Khoury at WordCamp Sydney

Nizar & Emmanuel at WordCamp Sydney

WHAT WE BUILD

One platform that replaces the stack

Staq handles every layer of WordPress operations so your team can focus on client work, not infrastructure babysitting.

We repurpose talent, not replace them

Our platform standardises agency operations for managing and hosting WordPress. When the tech works, the team works. We free up your people to do higher-value work — not fight fires, not babysit plugins.

We stand against tech bloat and team bloat

Too many tools, too many plugins, too many dashboards, too many subscriptions. These are the things that kill cash flow in small business. Staq eliminates the tech bloat so your team can perform.

We perfect features before we push to market

We don't push anything live before we perfect it. Speed will kill us. This is a quality commitment — we would rather have a working, reliable product than promise the world and deliver half of it.

TRUSTED BY AGENCIES

Real agencies. Real results.

400+ agency partners across Australia, USA, and UK trust Staq to run their WordPress operations. Here's what they've experienced.

5 min

Plugin updates across 180 sites — used to take days

Engenius Web

50%+

Hosting cost reduction on 700+ sites

Sites At Scale

100%

Reduction in hosting support tickets

Oddball Marketing

EC2Compute
RDSMariaDB
S3Storage
CloudFrontCDN
Route53DNS
LambdaEdge logic
AGENCY PARTNERS

What agencies say after switching

Real quotes from real agency owners who made the switch to Staq.

"
The best word for it is frictionless. Everything just works. It's like a command center. Staq was truly agency-focused.
Ellison — Engenius Web 180 sites · migrated from WP Engine + FlyWheel
"
I used to wake up at night thinking I needed to review plugin updates. Now it doesn't even enter my head. Knowing I can sleep comfortably at night without worrying about security is huge.
Ilana — Decode Digital Hundreds of client sites · 2-person agency
"
We now focus on growth and innovation instead of infrastructure headaches. It was almost too good to be true — until we saw it in action.
Aileen — Sites At Scale 700+ sites · 50%+ hosting cost reduction
OUR OFFICES

Two offices, one mission

We maintain two global offices with a remote team distributed across the globe.

Lot Fourteen, Adelaide Australia
Headquarters

Adelaide, Australia

Lot Fourteen, tech precinct
Corner of Frome Road and North Terrace
ADELAIDE SA 5000
AUSTRALIA

Madrid, Spain
CTO Office

Madrid, Spain

C. de Zurita, 43, 28012
MADRID
SPAIN

Try Staq free
no credit card required.

Join 400+ agency partners who've already made the switch. Create a WordPress environment in 60 seconds, or let us migrate your entire portfolio — concierge service included.

Free trial · no credit card · concierge migration included