The problem we're solving

We know what it feels like to be a digital agency building on WordPress. WordPress is great and is by far the most popular content management system (CMS) but without a proper technology stack, you're left in the dark.

The Evolution from Agency to Innovator

As former operators of a thriving digital agency, we at Staq have navigated the complex waters of the WordPress ecosystem firsthand. We've experienced the pitfalls of a fragmented system where an overabundance of bolt-on services, plugins, and subscriptions doesn't just complicate workflows but also weighs heavily on server performance. This inefficiency not only hampers growth and inflates costs but also deteriorates the responsive experience clients expect.

Leveraging our in-depth agency experience and the lessons learned, we stepped out of the agency business to exclusively focus on crafting Staq. Our mission became clear: to create a solution that resolves the very issues we once faced — a platform where performance, efficiency, and scalability are not just goals but foundational pillars.

The Problem That Sparked Innovation

We once faced what you face now: the complexities of managing a growing digital agency amidst a jumble of plugins, servers, and billing systems. This chaos stifled our expansion and consumed time that could have been invested in growth or revenue generation.

In our quest for cohesion, we discovered that while WordPress offers a plugin for nearly everything, it lacked a unified platform that could bring it all together — until Staq was conceived.

Why Staq is different

Staq is not just another addition to the WordPress landscape. It’s a reimagining of what a hosting platform can be — a seamless environment where every element from server to dashboard is tuned for optimal performance. We’ve designed Staq to solve the problems we once faced, turning our past challenges into your new opportunities.

We invite you to step into a world where managing WordPress is not just easier — it’s your competitive edge. With Staq, you gain the power to centralize, to command, and to captivate. Embrace the platform built by an agency for agencies.

Meet the founders

Founders Nizar Ashkar and Emmanuel Khoury have been in collaboration since 2013, following their initial meeting a year prior.

Before the inception of Staq, Nizar brought his expertise as a former Microsoft software engineer, while Emmanuel was immersed in the world of digital marketing and web development through his agency, alongside practicing law.

United by a shared ambition to excel and innovate, they initially set out to make waves in the Australian digital agency sphere. Yet, the ultimate goal always lay in the realm of SaaS.

Their path took a decisive turn as they grappled with the complexities of server and WordPress management during their agency’s growth. It was these challenges that crystallized their vision for a product that would epitomize quality, automation, and efficiency.

This drive to refine and simplify the WordPress experience culminated in the creation of Staq. The venture was more than a business—it was the realization of their long-held dream to establish a SaaS enterprise.

And the outcome? A streamlined WordPress management journey, free from the chaos of the past, and shaped by a vision for a smoother, more intuitive digital future.